Mopar Celebrates 80 Years With Debut of Mopar ’17 Dodge Challenger


The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver, in a nod to 80 years of the Mopar brand.

The Mopar ’17 Dodge Challenger also includes Mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

The Mopar ’17 Dodge Challenger joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, the brand produced the first of an ongoing series of limited-edition vehicles, the Mopar ’10 Challenger. Other low-run, factory-produced Mopar rides would follow: the Mopar ’11 Charger, Mopar ’12 300, Mopar ’13 Dart, Mopar ’14 Challenger, Mopar ’15 Dodge Charger R/T and Mopar ’16 Ram Rebel.

Mopar ’17: Exterior
The Mopar ’17 Dodge Challenger begins turning heads through its exterior and a pair of two-tone custom paint options achieved with an assist from the Mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the Dodge brand’s color palette, with the upper portion of the Mopar ’17 hand-painted Pitch Black at the Mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the Dodge Challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by Mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the Mopar Design badge on the spoiler is turned black-on-black.

20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the Dodge logo. Standard chrome exhaust tips are replaced with Dodge Challenger SRT Hellcat black exhaust tips.

Mopar ’17: Performance
The six-speed manual transmission Mopar ’17 Dodge Challenger also makes a powerful performance statement that enhances the base Dodge Challenger R/T 392. The 6.4-liter, 392 HEMI® engine pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by Mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A Mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the Dodge Challenger SRT Hellcat, feeds additional cold air into the vehicle. Mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the Mopar ’17 Dodge Challenger. Four-piston Brembo brakes provide stopping power.

Mopar ’17: Interior/Exclusive Content
Heading inside, performance seats are the star, customized with Tungsten Mopar logos embroidered on the seatbacks. Tungsten stitching matching the Mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

Befitting its limited-edition origins, the Mopar ’17 Dodge Challenger is delivered with exclusive content that highlights the vehicle’s prestige and collectability. A special serialized Mopar ’17 80th Anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Each customer will receive a special Mopar ’17 Owner’s Kit, packaged in a custom Mopar box that includes:

  • Mopar welcome letter
  • “Birth certificate” with vehicle specifications, date of manufacture and proprietary vehicle number
  • Hand-signed Mopar ’17 rendering from the FCA US LLC Product Design Office
  • Special Mopar ’17 booklet
  • Customized acrylic memorabilia showpiece
  • Mopar valve stem caps
  • Mopar-branded items, including a Mopar ’17 keychain and a Mopar 80th anniversary badge

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The Mopar ’17 Dodge Challenger will begin arriving in select dealerships in early second quarter of 2017.

The Mopar ’17 Dodge Challenger will be displayed at the Chicago Auto Show. For more information, visit

About Dodge and SRT Brands
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is focusing on its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2017 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, active exhaust, cold-air induction, 8.4-inch touchscreen Uconnect infotainment centers and 7-inch customizable gauge clusters, to name a few. For the 2017 model year, the Dodge brand lineup features the 25th anniversary Viper, Durango, Grand Caravan, Journey, Charger and Challenger, including the new Charger Daytona and Challenger T/A, as well as the 707-horsepower Challenger SRT Hellcat, the most powerful and fastest muscle car ever and the Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world.

Mopar-First Features
During the brand’s 80 years, Mopar has introduced numerous industry-first features including:

  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • wiADVISOR: first to incorporate a tablet-based service lane tool
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format

80 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was born on August 1, 1937, as the name of a line of antifreeze products. Mopar has since evolved over 80 years to serve as the total service, parts and customer-care brand of all FCA vehicles around the globe.

Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

For 80 years, Mopar has been the source for genuine parts and accessories for all FCA brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at


CHICAGO, Feb. 10, 2017 /PRNewswire/ —

A first look at the new Chrysler Pacifica minivan

THINKING INSIDE THE BOX: Chrysler’s Pacifica is another step forward in the evolution of the minivan.

Chrysler created the minivan segment, but the automotive industry is a “What have you done for me lately?” business.

In Chrysler’s case—actually FCA nowadays—they’ve redesigned the minivan from the ground up and revived the Pacifica name for a brand-new 2017 minivan.

Somewhere along the line, the terms “soccer mom” and “minivan”—two positives—got turned into a single negative.

The truth is that minivans are unmatched for versatility, seating comfort, and being a “family room” on wheels for trips.

If I had a young family, there’s no question that a minivan would be my vehicle of choice.

FCA North America Eastern PR guru Lisa Barrow, Pacifica PR manager Angela Bianchi, and Pacifica marketing head Matt McAlear visited the New England Motor Press Assn. on June 14 with a mini-fleet of the new minivans.

NEMPA members had the opportunity to crawl through the vehicles, drive them on local roads and interstates, and hear a presentation from McAlear.

Why the Pacifica name?

“We wanted a fresh start,” says McAlear. “Our research showed the Pacifica name had positive recognition. Reviving that was a lot less expensive than starting out fresh and establishing a new brand name.”

Still, Chrysler has expended some marketing energy, creating a series of ads with comedian Jim Gaffigan as a “dufus” dad demonstrating the Pacifica’s features via inane antics. Another ad features Brooklyn Decker being taught the Pacifica’s ropes by equally irritating know-it-all kids.

It was about the time that McAlear was demonstrating the fold-flat, Stow ‘n Go second- and third-row seats that Jamie Paige Deaton, Auto Editor at US News, pulled out her own child seat to test the second row.

MARKETING MINIVANS: Chrysler’s Matt McAlear sees the minivan segment as continuing to be attractive and profitable.
MARKETING MINIVANS: Chrysler’s Matt McAlear sees the minivan segment as continuing to be attractive and profitable.

Bill Griffith

FCA says a second-row seat can tilt forward, even with a child’s seat attached, to allow easy access to the third row.

There is a “don’t try this with a child strapped into the seat” caveat involved.

Deaton demonstrated that the system works.

Fortunately for demonstration purposes, said car seat was filled with crumbs and some candy smudges that were transferred to the Pacifica’s second-row leather seat.

That was an opportunity to test the onboard vacuum with its 12-foot stretch hose (and additional 12-foot attachment in case you want to clean another of the family vehicles in the process) to suck up the detritus.

McAlear had noted that all Pacifica trim levels have the same power train—an upgraded 3.6-liter Pentastar V-6 that produces best-in-class horsepower (287) and torque (262 lb.-ft.), 28 mpg highway fuel economy, and is mated to a smooth 9-speed automatic transmission.

That means you pay for added features, with base models starting in the mid-20’s and top ones going into the low $40s. Top safety systems like autonomous braking and forward collision warning, lane-keeping assist, and rear park assist (with bump prevention) are available.

We liked the triple panoramic sunroof on the high-end version. But the Stow ‘n Go seating that allows both second- and third-row seats to fold flat is handy, too.

“You can carry 64 sheets of 4×8 plywood (1/4 inch) or 32 sheets of ½ inch,” says McAlear. “and unlike in a pickup truck, you can keep the wood dry on a rainy day.”

Driving a Pacifica for several additional days, we achieved the 28 mph highway claim—at least the onboard computer credited us with 28.4 mpg.

As for the notion that the minivan segment is fading away, McAlear thinks otherwise.

“Ten years ago, 17 models were selling about 1 million minivans a year,” he says. “Today a half-dozen of us are selling 500,000. That’s still a very viable market.”

The Pacifica’s infotainment screen arguably is the most user-friendly on the market.

And the available second-row DVR screens offer young ‘uns a variety of apps (games) and viewing options.

My grandson discovered one the next morning: The “Are we there yet?” feature.

We were driving from Connecticut to Newburyport, MA, and plugged the route into the Nav system.

From the rear seat, he could monitor our progress.

“Awesome,” he said.

That seems to be the early verdict on the Pacifica, too.

It’s Show Time

There are shows all over the area today. Here are some of the bigger ones:

Amesbury. This downtown show (9 a.m.-2 p.m.) also displays cars in the Millyard restoration area. Proceeds go to the coming Carriagetown Museum celebrating Amesbury’s history in carriage building and early automaking.

Elm Bank. The show outgrew its Wellesley estate site and is moving to a larger venue at 45 Hospital Road in Medfield. This 14th annual show will be judged in more than 30 classes and annually draws 800 vehicles.

Cape Cod. The Falmouth Classic Car Club has the first of its three annual events today (10-2) at Marine Park on Scranton Avenue.

Brookline. It’s British Car Day from 10-2 at Larz Anderson Auto Museum.

Epping, N.H. The Orientals Hot Rod Club (est. 1957) is having the New England Hot Rod Hall of Fame event and show today at New England Dragway.

Next week: Thursday, the Heritage Museums and Gardens and Museums in Sandwich goes “Under the Hood” from 6-7:30 p.m. with collector Jack Rosen talking about the collecting lifestyle and building his 2002 Can-Am race car. Contact Julie Raynor at 508-888-3300 x175.

Finally, next weekend (July 2-4) is the traditional Cars of Summer show at Green Hill Park in Worcester. Details at

A first look at the new Chrysler Pacifica minivan

2017 Chrysler Pacifica Ads Continue To Target Dads

Published: 06/21/2016  – by , Correspondent

AUBURN HILLS, Michigan — Moms are taking a backseat in a new round of commercials for the all-new 2017 Chrysler Pacifica minivan.

The ads ask the question: “What kind of man drives the Pacifica?”

The answer can be found in comedian Jim Gaffigan, a father of five and the “every man” in the campaign.

While driving his kids to soccer practice, making fast-food runs and dreaming about napping, Gaffigan extols the virtues of the Pacifica, which is on sale now at Chrysler dealerships. The campaign makes it clear the Pacifica is for dads who care about the safety and comfort of their family — even if they tend to complain a lot.

The automaker said the ads are “tongue-in-cheek,” while highlighting the various features of the Pacifica, including a long list of safety items.

The Pacifica replaces the Chrysler Town & Country minivan and targets the Honda Odyssey, Kia Sedona, Nissan Quest and Toyota Sienna.

Edmunds says: This campaign makes it clear the Pacifica is not just for soccer moms.